Co-Founder and Marketing Director
Veteran-owned beard care brand – launched July 4th, 2025
Social Media Content/Reels
OVERVIEW
Bearded. That is All. is a veteran-owned beard care company I co-founded and developed from the ground up. I lead all brand development, product identity, copywriting, packaging design, and e-commerce strategy. Built on Shopify, the site launched on July 4, 2025, showcasing my ability to adapt, build, and execute in real time.
my role
Developed brand name, mission, and product line identity
Designed all product labels and packaging using Adobe Illustrator
Wrote scent descriptions and taglines with a tone tailored to our target market
Built a full Shopify site, including layout, product pages, navigation, and early SEO structure
Created our launch marketing strategy—including social media, email funnels, and audience targeting
skills applied
Tools Used: Shopify, Illustrator, Photoshop, Canva, DaVinci Resolve, Google Workspace
Focus Areas: Branding · Copywriting · E-commerce UX · Packaging Design · Digital Strategy · SEO
notes
This website and product line are now live at www.beardedusa.com - My goal with this brand is to not only launch a successful e-commerce store but to showcase what I can build from scratch—visually, strategically, and creatively.
visual samples - Pre launch
visual samples - Post launch
